About Us

by admin

This website combines the creative portfolio of Bill Downie and his daughters -  Designers Morgan and Sydney

The combination of 35 years of experience in the advertising and design business with a generation born into the digital era is magic. Bill’s leadership abilities, strategic mind, creativity, and connections to industry partners is invaluable. As are the fresh-thinking creative and production minds of Morgan and Sydney.


Pear is a family business, which is not something you hear very often in the world of advertising and design. We are unique in that respect and proud of it. If you choose to work with us there is good chance you will hear the words “we’re like family”. We mean it, literally.




Creative Director + Brand Strategist

Bill combines his creative mind with that of a strategic thinker to lead the creative process towards captivating, relevant, and effective campaigns. His energy and passion for advertising and design is just as strong today as it was 35 years ago when he began his career in Toronto as an Art Director/Designer.

Since moving to Vancouver in 1992 he has held Managing Partner and senior level creative positions at Publicis, DDB, and Cossette. In 2011 he opened his own shop, which went on to win numerous awards for notable accounts that included the BC Securities Commission, Trail Appliances, WorkSafeBC, and Stanley Park Brewing.

Bill hopes to be as talented as his daughters when he grows up.

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Graphic Designer

Morgan graduated from the Graphic Media Design program at the Pacific Design Academy in Victoria. Since graduating she has applied her exceptional creativity and youthful enthusiasm to dozens of client initiatives, including a naming and packaging assignment for Old Yale Brewing in Chilliwack.

She has also been the brand architect for a tech upstart, vegan butcher, and luxury auto leasing company to name a few. There is no wondering why she has become a vegan, acquired an appreciation for craft beer and stares longingly at high-end sports cars.

Given Morgan’s new found love of the finer things she has come to appreciate the value of hard work.

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Graphic Designer

Sydney is a graduate of the Graphic Media Design program at the Pacific Design Academy in Victoria. While being a full-time student, Sydney managed to further her design education and business  skills through real-world experience on projects such as the Junior Super Hero Project calendar for the Help Fill A Dream Foundation. She also created a brand look for the Sunshine Coast Community Services’ Better At Home seniors campaign, which included a brochure and newspaper advertising.

Sydney's most recent accomplishments include a meetings and conferences brochure for Tourism Burnaby and a Strata Wind Up Guide for Lawson Lundell LLP.

Based on her abundance of talent, Sydney was selected from her graduating class to attend the 'Art & Design Week' at Gloucestershire University in England, where she caught the travel bug.