CloudArmy Online Research Platform

CloudArmy offers marketers “A new and different cloud research platform to measure emotional & motivational nonconscious consumer associations to any audio or visual stimuli or experience.” They had a logo they were happy with but lacked a brand look and feel. They initially came to Pear to create a Brand Snapshot and Brand Guidelines. Once that was completed we were retained to design their website, brochures, and stationary. We collaborated on the “Empowered by Curiosity” tagline and created a set of “Distinctive Assets”, which includes their iconic Brain Cloud image, Curled Paper banner, icon library, and infographics.

Bill Downie: Creative Director + Designer
Morgan Downie: Designer


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Click to View Brand Guidelines